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HEETS tobacco sticks. Genuine tobacco in a new style.

IQOS

Colorful variety in seven flavors.

HEETS tobacco sticks have been exclusively developed for IQOS: Finest tobacco leaves are milled and processed into small tobacco sticks. This is the completely new way to enjoy genuine tobacco.
HEETS offer a wide variety of flavors, from rich & spicy to balanced & roasted. Which one is yours?
YELLOW GREEN

BRONZE

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Rich and warm

Deep, rich and intense, Bronze Selection HEETS deliver a full and satisfying tobacco taste sensation infused with mocha and dry fruit aroma notes.

IQOS HEETS Bronze Packung SHOP HEETS BRONZE

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

MOCHA

SIENNA

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Balanced and woody

Smooth and flavorful, Sienna Selection HEETS deliver a balanced, well-rounded tobacco taste with a delightfully woody aroma and subtle light tea aroma notes.

IQOS HEETS Sienna Packung SHOP HEETS SIENNA

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

WOODY

AMBER

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Balanced and roasted

Smooth and subtly flavorful, Amber Selection HEETS deliver a beautifully balanced tobacco taste sensation defined by pleasingly woody and light nutty top notes.

IQOS HEETS Amber Packung SHOP HEETS AMBER

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

NUTTY

YELLOW

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Refined and zesty

Smooth, refined with a subtle citrusy taste, Yellow Selection HEETS deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.

IQOS HEETS Yellow Packung SHOP HEETS YELLOW

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

ZESTY

YELLOW
GREEN

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Rich and spicy

Refined with balanced notes of herbs and richly intense citrus to create a sophisticated and mature tobacco blend.

IQOS HEETS YELLOW GREEN Packung SHOP HEETS YELLOW GREEN

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

Citrus

TEAK

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Rounded and creamy

Balanced, toasted tobacco blend coupled with smooth nut-aroma.

IQOS HEETS Teak Packung SHOP HEETS TEAK

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

NUTTY

RUSSET

IQOS HEETS Nahaufnahme IQOS HEETS Nahaufnahme

Robust and matured

Terra is now called Russet - New name, same flavor.
Full-bodied, toasted tobacco taste perfectly balanced with satisfying matured aroma notes.

IQOS HEETS Russet Packung SHOP HEETS RUSSET

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

TOASTED

HEETS for genuine tobacco enjoyment

HEETS tobacco sticks are produced with the highest level of precision and offer a consistent and pleasant flavor experience. Learn more about the composition of HEETS tobacco sticks here.

HEETS Stick HEETS Stick Tabak HEETS Stick Schutzhuelle HEETS Stick Hohlkanal HEETS Stick Kuehlsegment HEETS Stick Filter

TOBACCO

A variety of pure tobacco from the finest tobacco leaves are milled and processed into homogenous tobacco rods. This guarantees the tobacco aerosol will always be consistent. For superb tobacco enjoyment at all times.

HEETS for genuine tobacco enjoyment

HEETS tobacco sticks are produced with the highest level of precision and offer a consistent and pleasant flavor experience. Learn more about the composition of HEETS tobacco sticks here.

HEETS HEETS Stick tabacco HEETS Stick protective casing HEETS Stick hollow canal HEETS Stick cooling segment HEETS Stick filter
IQOS HEETS Tabacco IQOS HEETS Protection Wrap IQOS HEETS Hollow Duct IQOS HEETS Cooling Segment IQOS HEETS Filter

The new way to enjoy tobacco.

IQOS is different from cigarettes: Here, genuine tobacco is constantly heated up to 350ºC instead of being burned. For a tobacco taste experience that adult smokers want.

Common questions about HEETS tobacco sticks.

How often can I take a puff from a HEETS tobacco stick?

IQOS has been designed to heat a HEETS tobacco stick for about the same time as a cigarette, yet without burning tobacco. That is why the consumption duration of one HEETS tobacco stick approximately corresponds to that of one cigarette. A HEETS tobacco stick can be consumed for up to 6 minutes.

Please note: The exact duration will depend on consumer behavior and can vary, for example when taking very strong puffs from the tobacco stick.

Do HEETS contain nicotine?

Yes, HEETS tobacco sticks do contain nicotine, which is addictive. Nicotine is a natural component in tobacco plants and is released in the tobacco aerosol that is produced when using IQOS.

Which HEETS variety fits best to me?

HEETS tobacco sticks are currently available in seven flavors: HEETS Russet Selection, HEETS Bronze Selection, HEETS Sienna Selection, HEETS Teak Selection, HEETS Amber Selection, HEETS Yellow Selection, and HEETS Yellow Green Selection.

For all varieties, high-quality tobacco made from the finest tobacco leaves is used. The various HEETS flavors offer a wide variety of taste.

Learn more

Why are HEETS shorter than cigarettes?

HEETS tobacco sticks are shorter than cigarettes because the tobacco in them is compressed. The tobacco inside HEETS consists of the finest tobacco leaves, which have been ground and processed into a homogeneous tobacco plug. That’s what makes it possible for the tobacco to be heated instead of burned.

The duration of tobacco consumption remains the same: The average consumption experience approximately equates to that of a cigarette.

Try IQOS 3 DUO for 30 days for free

Try our newest device including our most popular HEETS flavors for free.

By the way: As an adult smoker, you can try all HEETS varieties for free at your local IQOS store. Our experts on site will give you detailed advice and answer your questions.

This is what makes tobacco heaters unique.

IQOS tobacco heaters use innovative technology to heat tobacco instead of burning it. So you experience the taste of genuine tobacco without the smell of cigarette smoke.

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This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.