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Tobacco without the cigarette smell

Switch to innovative IQOS technology today.

IQOS
IQOS tobacco heaters combine modern technology and genuine tobacco flavor. Enjoy real tobacco which has been heated and not burned:

Better is now available.

Less odor and less negative impact on indoor air quality as compared to cigarettes.*

Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.

Experience the difference.

IQOS heat-not-burn-devices use real tobacco without the smell of cigarette smoke. That makes IQOS a better alternative than continuing to smoke conventional cigarettes.

The better choice.

The tobacco vapor produced by IQOS contains 95% fewer harmful or potentially harmful toxicants than the smoke from a cigarette.*

Important notice: This does not necessarily equate to a 95% reduction in risk. IQOS is not risk-free. HEETS contain nicotine, which is an addictive substance. *Average reductions in the levels of a broad range of harmful chemicals from IQOS (9 of the so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

Better is now available.

Less odor and less negative impact on indoor air quality as compared to cigarettes.*

Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.

Experience the difference.

IQOS heat-not-burn-devices use real tobacco without the smell of cigarette smoke. That makes IQOS a better alternative than continuing to smoke conventional cigarettes.

The better choice.

The tobacco vapor produced by IQOS contains 95% fewer harmful or potentially harmful toxicants than the smoke from a cigarette.*

Important notice: This does not necessarily equate to a 95% reduction in risk. IQOS is not risk-free. HEETS contain nicotine, which is an addictive substance. *Average reductions in the levels of a broad range of harmful chemicals from IQOS (9 of the so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.
iqos benefits woman in car with iqos
iqos benefits IQOS 3 Holder device
iqos benefits IQOS 2.4 Plus case on table

11.2 million* adult smokers have already switched to IQOS.

IQOS
IQOS IQOS IQOS IQOS

Insert a HEETS stick into the holder.

The HEETS stick moves onto a ceramic-coated blade, which heats the tobacco.

The tobacco is heated to up to in a controlled manner, without being burned.

The holder vibrates when ready.

Discover our range
of heated tobacco devices.
Shop all devices

Our range of flavors

We’ll help you make the switch.

IQOS

Buy IQOS online.

Order your IQOS model and HEETS tobacco sticks easily and swiftly via our online shop - with no shipping costs for you.

IQOS

Try before you buy.

Try IQOS for 30 days in the comfort of your own home and then decide whether you want to keep your device.

Here for you. From day one.

IQOS Support delivers great support for every situation, right from the start.
IQOS
Personal service
Contact IQOS Care for support on all aspects of IQOS. No one has to switch alone.
IQOS Care Plus
Our free service package with additional benefits, such as worldwide warranty coverage and full protection.
First steps
All the important info regarding use and cleaning - in an easy-to-follow format.

Here for you. From day one.

IQOS Support delivers great support for every situation, right from the start.
IQOS
Personal service
Contact IQOS Care for support on all aspects of IQOS. No one has to switch alone.
IQOS Care Plus
Our free service package with additional benefits, such as worldwide warranty coverage and full protection.
First steps
All the important info regarding use and cleaning - in an easy-to-follow format.
Product added to cart

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Find the IQOS that suits you best.

Compare models

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.