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Enjoy tobacco,
heated not burned.

IQOS
IQOS tobacco heaters combine modern technology and genuine tobacco flavor.

95% fewer harmful chemicals.

Compared to cigarettes.1 Because the tobacco is heated and not burned. This does not necessarily equate to a 95% reduction in risk.

1 Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS a better alternative than continued smoking of conventional cigarettes.

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality as compared to cigarettes*

Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.

95% fewer harmful chemicals.

Compared to cigarettes.1 Because the tobacco is heated and not burned. This does not necessarily equate to a 95% reduction in risk.

1 Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS a better alternative than continued smoking of conventional cigarettes.

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality as compared to cigarettes*

Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.
iqos benefits woman in car with iqos
iqos benefits IQOS 3 Holder device
iqos benefits IQOS 2.4 Plus case on table

11.2 million* adult smokers have
already switched to IQOS.

IQOS IQOS

Insert a HEETS stick
into the holder.

The tobacco is heated to up to
in a controlled manner, without being
burned.

IQOS IQOS
IQOS

The holder vibrates when
ready.

Discover our range
of heated tobacco devices.
Shop all devices

Our range of flavors

We’ll help you make the switch.

IQOS

Buy IQOS online.

Order your IQOS model and HEETS tobacco sticks easily and swiftly via our online shop - with no shipping costs for you.

IQOS

Try before you buy.

Try IQOS for 30 days in the comfort of your own home and then decide whether you want to keep your device.

Here for you. From day one.

IQOS Support delivers great support for every situation, right from the start.
IQOS
Personal service
Contact IQOS Care for support on all aspects of IQOS. No one has to switch alone.
IQOS Care Plus
Our free service package with additional benefits, such as worldwide warranty coverage and full protection.
First steps
All the important info regarding use and cleaning - in an easy-to-follow format.

Here for you. From day one.

IQOS Support delivers great support for every situation, right from the start.
IQOS
Personal service
Contact IQOS Care for support on all aspects of IQOS. No one has to switch alone.
IQOS Care Plus
Our free service package with additional benefits, such as worldwide warranty coverage and full protection.
First steps
All the important info regarding use and cleaning - in an easy-to-follow format.
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Find the IQOS that suits you best.

Compare models

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.