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What advantages do I have with IQOS?

IQOS heats real tobacco instead of burning it. Accordingly, an IQOS tobacco heater delivers several advantages over conventional cigarettes. In contrast to a cigarette, IQOS has:

  • No ash: Since the tobacco is heated instead of burned, no ash is produced.
  • No fire: Since the temperature never exceeds 350ºC, no fire can be produced.
  • No smell of cigarette smoke: Instead of cigarette smoke, IQOS produces a tobacco aerosol.
  • Up to 95% fewer toxicants: Compared to a cigarette*. That’s because the tobacco is heated and not burned.

But that does not mean IQOS is risk-free: The best decision is still to quit smoking completely.

*Average reduction in the concentration of individual harmful substances (9 of the so-called “priority toxicants” identified by the WHO) in IQOS compared to the smoke from a reference cigarette (3R4F); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.


Be it via chat, Facebook, or telephone: Here’s how you can reach IQOS CARE and the IQOS Support Team.

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.