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What has been changed in the new HEETS tobacco stick?

The tobacco is now folded differently.

We are continuously working on the quality of our HEETS tobacco sticks. That why we recently made a change: We increased the spacing in the tobacco and also changed the way the tobacco is folded in the tobacco sticks.

What does that mean for you?

For you, this change in HEETS tobacco sticks means one thing above all: HEETS tobacco sticks are now much easier to insert into a holder thanks to the increased spacing. This ensures consistent tobacco enjoyment from the first puff to the last.

No effect on flavor or duration.

There is no change in the duration of consumption for HEETS tobacco sticks nor their flavor. Nor has anything been changed about the tobacco blends. Rather, these changes have simplified use, i.e. the tobacco stick’s insertion into the holder.


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