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How can I register with IQOS?

You can register yourself and your device at any time via Simply follow the step-by-step guide:

Start the registration
Click on "register" and enter your e-mail address.

Enter code
If you find a registration code on the package or in the parcel, enter it here. Otherwise, simply click on "next".

Enter data
Please enter your correct and complete home address and mobile phone number.

Data protection and consent
Confirm the privacy policy and your consent to register with the IQOS database, then proceed with registration.

Enter the SMS code and the device number
Confirm your mobile phone number by entering the code sent to you via SMS. Enter the 12-digit device number. You will find it on the bottom of the package.

Redeem coupon
Click "redeem coupon now" to redeem the registration coupon. Select your free HEETS flavors and confirm your delivery address.


Be it via chat, Facebook, or telephone: Here’s how you can reach IQOS CARE and the IQOS Support Team.

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Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.