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IQOS is a tobacco heating system from the company Philip Morris and an innovative alternative to cigarettes. What makes the IQOS tobacco heater special: It doesn’t burn real tobacco at over 800ºC like conventional cigarettes do, but rather steadily heats it to up to 350ºC in order to produce a nicotine-containing tobacco vapor. IQOS is the different way to enjoy tobacco: no fire, no ash, and no smell of cigarette smoke.

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IQOS heats real tobacco instead of burning it. Accordingly, an IQOS tobacco heater delivers several advantages over conventional cigarettes: With IQOS, you experience genuine tobacco flavor without ash, without fire, and without the smell of cigarette smoke.
But that does not mean IQOS is risk-free: The best decision is still to quit smoking completely.

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The key difference between cigarettes and IQOS is the way the tobacco is used.
With cigarettes, the tobacco is ignited and burned at temperatures above 800ºC. With IQOS, real tobacco is only heated to up to 350ºC via a heating blade.

The combustion process in cigarettes produces ash and cigarette smoke. IQOS is different:
The tobacco heater releases the flavor of real tobacco as well as nicotine through steady heating via HeatControl™ technology, yet entirely free of fire, ash, and the smell of cigarette smoke.
There are currently three IQOS models available in Germany:

IQOS 3 DUO facilitates the consumption of two HEETS in a row without having to recharge, and features charging that is up to twice as fast.
IQOS 3 Multi is the compact all-in-one solution: A single battery charge lasts for 10 HEETS tobacco sticks. It is often used as a secondary device.
IQOS 2.4 Plus is the entry model: It provides the revolutionary IQOS heat-not-burn system and is especially easy to use.
No longer sold are the models IQOS 3 and IQOS 2.4.

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IQOS heats a specially designed tobacco stick with real tobacco ("HEETS") to up to 350ºC using a patented heating system. This creates a nicotine-containing tobacco aerosol featuring the flavor of real tobacco.

To use IQOS, a HEETS tobacco stick is inserted into the heating system ("holder") and heated via lithium battery at the push of a button. Once optimum temperature has been reached, the HEETS tobacco stick is ready for consumption. Consumption duration is approximately the same as a cigarette.

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No. IQOS is not a means to quit smoking and does not provide assistance in becoming a non-smoker. If you are concerned about the health effects of smoking, it is best to stop consuming tobacco altogether.

The best option fundamentally is to quit smoking completely. For those adult smokers who aren’t going to quit smoking, however, switching to less harmful alternative products is a better alternative than continuing to smoke traditional cigarettes.
No, IQOS does not produce cigarette smoke because it does not burn the tobacco. The IQOS tobacco heater generates a tobacco vapor (aerosol). That is why tobacco heaters are often referred to as tobacco vaporizers. The tobacco vapor is produced from compressed genuine tobacco and delivers the true flavor of real tobacco. You can see the vapor when using IQOS.
No, never use conventional cigarettes with IQOS. IQOS is exclusively designed for use with HEETS tobacco sticks.

Conventional cigarettes are unsuitable for IQOS: The IQOS tobacco heater’s heating blade cannot stably heat a normal cigarette to the optimum temperature, nor is the tobacco in a conventional cigarette prepared such that it can be heated.
Yes, with the IQOS trial month you’ll be able to test IQOS 3 DUO in the comfort of your own home for 30 days for just €0. If you like IQOS, then the purchase price after the trial period will be the device price applicable at the time your order is placed. If you do not like IQOS, then you can return the IQOS 3 DUO free of charge within the test period.

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This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.