Over a decade of development and billions invested.
Technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This perfect combination of both science and technology is how we developed a new alternative to smoking.
Heating vs. burning
Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco satisfaction. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco.
IQOS HeatControl™ Technology
IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.
HEETS tobacco sticks
The tobacco used together with the IQOS comes in heatsticks under the HEETS brand. Compared to cigarettes, heatsticks are much shorter and are used in a completely different way than cigarettes. The reason for this is that when a cigarette is lit, it burns the tobacco. Combustion releases nicotine as well as the taste of the tobacco, but the combustion also burns more than half of the tobacco in the cigarette.
IQOS HeatControl? Technology uses a heated blade to heat the tobacco inside our specially designed heatstick. With HeatControl? Technology, the consumption of tobacco is controlled based on the use, which results in less tobacco being used than for combustion.