FORGOT PASSWORD?


Continue with login
OR

Over a decade of development and billions invested.

Technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This perfect combination of both science and technology is how we developed a new alternative to smoking.

BUY NOW

Heating vs. burning

Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco satisfaction. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco.

IQOS HeatControl™ Technology

IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.

HEETS™ tobacco sticks

Open up a pack of HEETS™ and you’ll find they’re much shorter compared to cigarettes.

When you light a cigarette, the combination of oxygen and tobacco is what keeps your cigarette lit, burning the tobacco. This provides the energy source needed to extract nicotine and flavor. When smoking a cigarette, you lose most of the tobacco (2/3rds to exact) through the process of burning.

IQOS HeatControl™Technology uses a heating blade to heat the tobacco inside our specially designed tobacco stick - and this replaces the tobacco that is wasted in a cigarette. So you get the enjoyment of all that real tobacco in your tobacco stick - but without wasting it or creating cigarette smoke smell and ash.

This site contains information on a product containing tobacco and is reserved for smokers over 18 years old residing in Germany.
Are you 18 or over and a smoker?
SORRY,
the laws of your country do not allow you to enter the site.