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Our best alternative for real tobacco taste satisfaction.

Discover the product features of IQOS.

IQOS Set white

A better alternative

Mann holding IQOS

IQOS is a better solution than continuing to smoke cigarettes. Experience the true taste of real tobacco along with no cigarette smoke smell, fire or ash.

Mann holding IQOS
IQOS 3 silver sideview

True tobacco taste

Hand holding IQOS

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco. Discover more about the facts of IQOS and HEETS.

Learn More
about ingredients

Hand holding IQOS
IQOS Charger

No fire, no ash

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

Woman holding IQOS

No cigarette smoke smell

With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette smoke smell. You can now enjoy your tobacco while being less likely to bother those around you.

IQOS laying on table
IQOS 2.4 on marble plate
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