IQOS. An alternative to smoking
The properties of IQOS
A better alternative
Switching to IQOS is a better alternative than continuing to smoke cigarettes.
When using IQOS, the tobacco inside of the HEETS is heated to up to 350°C via a precision electronic control unit, and not burned at 600 - 800°C like happens in conventional cigarettes.
Accordingly, IQOS produces a nicotine-containing tobacco vapor, which on average contains 95% fewer harmful and potentially harmful substances than the smoke from a cigarette.*
* Average reduction in concentration (weight per tobacco stick) for a broad spectrum of harmful and potentially harmful substances in IQOS versus the smoke from a representative selection of more than 1,600 cigarette brands available in more than 40 countries (including Germany) (measured between 2008 and 2017); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.
Heated Tobacco ? A New Way of Using Tobacco
The IQOS HeatControl™ Technology allows an alternative way to use tobacco, rather than smoking it. The tobacco is heated instead of burned.
No fire, no ash
Unlike cigarettes, IQOS does not burn tobacco and therefore no fire or ash is produced during or after the use.
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol instead.