IQOS. An alternative to smoking
The properties of IQOS
A better alternative
Switching to IQOS is a better alternative than continuing to smoke cigarettes.
When using IQOS, the tobacco inside of the HEETS is heated to up to 350°C via a precision electronic control unit, and not burned at 600 - 800°C like happens in conventional cigarettes.
Accordingly, IQOS produces a nicotine-containing tobacco vapor, which on average contains 95% fewer harmful and potentially harmful substances than the smoke from a cigarette.*
*Average reduction in the concentration of individual harmful substances (9 so-called "priority toxicants" identified by the WHO) in IQOS compared to the smoke of a reference cigarette (3R4F); recorded with the Intense Smoking Regime of Health Canada without nicotine.
Heated Tobacco ? A New Way of Using Tobacco
The IQOS HeatControl™ Technology allows an alternative way to use tobacco, rather than smoking it. The tobacco is heated instead of burned.
No fire, no ash
Unlike cigarettes, IQOS does not burn tobacco and therefore no fire or ash is produced during or after the use.
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol instead.