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IQOS. An alternative to smoking

The properties of IQOS

IQOS 3 DUO open

A better alternative

IQOS heated tobacco

Switching to IQOS is a better alternative than continuing to smoke cigarettes.

When using IQOS, the tobacco inside of the HEETS is heated to up to 350°C via a precision electronic control unit, and not burned at 600 - 800°C like happens in conventional cigarettes.

Accordingly, IQOS produces a nicotine-containing tobacco vapor, which on average contains 95% fewer harmful and potentially harmful substances than the smoke from a cigarette.*

* Average reduction in concentration (weight per tobacco stick) for a broad spectrum of harmful and potentially harmful substances in IQOS versus the smoke from a representative selection of more than 1,600 cigarette brands available in more than 40 countries (including Germany) (measured between 2008 and 2017); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.

IQOS heated tobacco

In no way does this mean that the consumption of IQOS is innocuous or risk-free. HEETS contain nicotine, which is an addictive substance.

The best option is to quit smoking entirely. However, for adult smokers who aren’t going to quit smoking, switching to less harmful alternative products represents a better alternative than continuing to smoke conventional cigarettes.

IQOS 3 DUO heat not burn

Heated Tobacco ? A New Way of Using Tobacco

IOQS 3 DUO no fire

The IQOS HeatControl™ Technology allows an alternative way to use tobacco, rather than smoking it. The tobacco is heated instead of burned.

IOQS 3 DUO no fire

No fire, no ash

Unlike cigarettes, IQOS does not burn tobacco and therefore no fire or ash is produced during or after the use.

No smoke

With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol instead.

IQOS 3 DUO and IQOS 3 Multi no smell

IQOS produces tobacco flavor with aerosol instead of smoke. The aerosol does not smell like cigarette smoke.

IQOS 3 DUO on table
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This website has information about tobacco products, which are for adults who would otherwise continue to smoke or use other nicotine products in Germany. PMI’s products are not an alternative to quitting and are not designed as cessation aids.
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