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IQOS. An alternative to smoking

The properties of IQOS

IQOS 3 DUO open

A better alternative

IQOS heated tobacco

Switching to IQOS is a better alternative than continuing to smoke cigarettes.

When using IQOS, the tobacco inside of the HEETS is heated to up to 350°C via a precision electronic control unit, and not burned at 600 - 800°C like happens in conventional cigarettes.

Accordingly, IQOS produces a nicotine-containing tobacco vapor, which on average contains 95% fewer harmful and potentially harmful substances than the smoke from a cigarette.*

*Average reduction in the concentration of individual harmful substances (9 so-called "priority toxicants" identified by the WHO) in IQOS compared to the smoke of a reference cigarette (3R4F); recorded with the Intense Smoking Regime of Health Canada without nicotine.

IQOS heated tobacco

In no way does this mean that the consumption of IQOS is innocuous or risk-free. HEETS contain nicotine, which is an addictive substance.

The best option is to quit smoking entirely. However, for adult smokers who aren’t going to quit smoking, switching to less harmful alternative products represents a better alternative than continuing to smoke conventional cigarettes.

IQOS 3 DUO heat not burn

Heated Tobacco ? A New Way of Using Tobacco

IOQS 3 DUO no fire

The IQOS HeatControl™ Technology allows an alternative way to use tobacco, rather than smoking it. The tobacco is heated instead of burned.

IOQS 3 DUO no fire

No fire, no ash

Unlike cigarettes, IQOS does not burn tobacco and therefore no fire or ash is produced during or after the use.

No smoke

With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol instead.

IQOS 3 DUO and IQOS 3 Multi no smell

IQOS produces tobacco flavor with aerosol instead of smoke. The aerosol does not smell like cigarette smoke.

IQOS 3 DUO on table
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