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Our best alternative for real tobacco taste satisfaction.

Discover the product features of IQOS.

A better alternative

IQOS is a better solution than continuing to smoke cigarettes. Experience the true taste of real tobacco along with no cigarette smoke smell, fire or ash.

True tobacco taste

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco. Discover more about the facts of IQOS and HEETS.

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No fire, no ash

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

No cigarette smoke smell

With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette smoke smell. You can now enjoy your tobacco while being less likely to bother those around you.

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