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The classic
alternative.

Our starter model is what established the heat-not-burn principle: It provides all of the important functions and is particularly easy to use.

Buy now

The classic
alternative.

Our starter model is what established the heat-not-burn principle: It provides all of the important functions and is particularly easy to use.

Buy now

Enter the world of IQOS with our classic IQOS 2.4 Plus device.

IQOS 2.4 plus in womans hands Hand holding IQOS IQOS 2.4 plus closeup
IQOS 2.4 plus white

Easy to use

The IQOS 2.4 Plus is intuituve and easy to use.

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IQOS on coffee table

Simply IQOS

IQOS on coffee table

Our classic IQOS 2.4 Plus is a revolutionary heat-not-burn device, that is simple to use.

The IQOS 2.4 Plus starter kit comes equipped with a Pocket Charger and Holder system that works hand-in-hand, to give you all the benefits of IQOS without the cigarette smoke smell, fire, and ash that you don't want.

IQOS 2.4 plus
Woman holding purse and IQOS case Hand holding IQOS case IQOS 2.4 plus leather case

Make it yours

IQOS 2.4 plus leather case Hand holding IQOS case Woman holding purse and IQOS case

Tobacco satisfaction meets function through our extensive range of IQOS 2.4 Plus accessories.
Make your IQOS 2.4 Plus moments stand out through our assortment of 12 cap colors, leather pouches, sleeves, and carrying cases that offer added protection and additional colors.

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A new tobacco experience

By choosing IQOS you move from cigarettes to a new alternative. IQOS 2.4 Plus was born from the need to deliver a satisfying heated tobacco experience to adult smokers that is free from fire, ash and cigarette fume smell. Experience IQOS 2.4 Plus.

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IQOS 2.4 plus lavender
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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.