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A real alternative to cigarettes.

Our IQOS tobacco heating system.

IQOS is the result of billions in investments and more than 10 years of development work. The innovative HeatControl™ technology and ceramic-coated heating blade provide for consistent heating of the HEETS tobacco sticks to up to 350°C. At that temperature, tobacco is heated and not burned in order to produce a tobacco vapor. So you can experience the authentic taste of genuine tobacco.

IQOS 2.4 Plus Pocket Charger and Holder in White

Is IQOS an e-cigarette?

No. While both are electronic devices and do not produce the odor of cigarette smoke, there is one primarily property that distinguishes IQOS from e-cigarettes: IQOS heats genuine tobacco and produces tobacco vapor.

Contrary to e-cigarettes, which vaporize liquids, IQOS uses innovative HEETS tobacco sticks. The tobacco in them is evenly heated from the inside delivering consistent taste and authentic tobacco flavor.

Why IQOS heats tobacco instead of burning it.

Since IQOS does not burn tobacco, it produces 95% fewer harmful and potentially harmful substances.*

No fire means no ash and no cigarette smoke odor. That makes it likely you won’t be bothering the people around you. Moreover, you avoid having a persistent odor on your hands, in your hair, and on your clothing.

Try IQOS for 30 days

Important information: It does not necessarily equate to a risk mitigation of 95% or that the consumption of IQOS is risk-free. HEETS contain nicotine, which is an addictive substance.

*Average reduction in the concentration of individual harmful substances (9 of the so-called “priority toxicants” identified by the WHO) in IQOS compared to the smoke from a reference cigarette (3R4F); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.
IQOS 3 next to coffee cups
Man holding IQOS

IQOS Heated tobacco vs e-cigarettes

Heated tobacco used with IQOS and e-cigarettes are both alternatives to smoking.

Learn more

Man holding IQOS
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