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Tobacco enjoyment as it should be




IQOS is an innovative alternative to cigarettes

With IQOS, tobacco is heated instead of burned. This is the main difference to cigarettes. So you can experience the true taste of genuine tobacco.

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IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

How IQOS Works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin to change the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash.

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The IQOS product family

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move

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Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.

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IQOS product features

HEETS tobacco sticks were specially developed for IQOS. They contain tobacco leaves of the highest quality for a constant and pleasant taste experience.

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IQOS HEETS Sortiment

HEETS

Lets find your flavour. Introducting HEETS, the new way to enjoy tobacco.

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