A real alternative and better than continuing to smoke
What is IQOS?
IQOS is a real and better alternative to cigarettes. IQOS heats tobacco instead of burning it. That is where the key difference lies. It’s the only way for the unadulterated flavor of genuine tobacco to unfold.
This is what makes switching completely to IQOS a less harmful alternative than continuing to smoke conventional cigarettes.*
There are many reasons to make the decision for IQOS. IQOS uses genuine tobacco, entirely without fire, ash, and cigarette smoke odor. IQOS produces a nicotine-containing tobacco vapor. On average, it contains 95% fewer harmful and potentially harmful substances than the smoke from a cigarette.* That makes IQOS a better alternative than continuing to smoke conventional cigarettes.
How IQOS works
The most modern technology and pioneering research constitute the foundations for IQOS. IQOS is beginning the future of tobacco enjoyment:
IQOS uses innovative HeatControl™ technology to heat tobacco to up to 350°C without burning it. The result: the unadulterated flavor of genuine tobacco without fire, without ash, and without cigarette smoke odor. And with fewer toxicants.*
The IQOS product family
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move
Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.
HEETS have been specially developed for IQOS and are available in more than 40 markets worldwide. They contain tobacco leaves of the highest quality - for a consistent flavor experience. Discover the entire range of taste and find the HEETS flavor that is right for you.
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 8 million IQOS users worldwide, each having successfully switched to IQOS.