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Replacing Cigarettes with better alternatives

IQOS was developed as an alternative to the cigarette after years of scientific research and testing. Read more about...

HEETS Terra will soon be called HEETS Russet.

New name, same flavor. HEETS Terra will soon carry the same name everywhere around the world: HEETS Russet Selection.

Alternatives to Smoking Cigarettes

The new alternatives to conventional cigarettes enable tobacco taste without cigarette smoke odor and ashes. Discover...

New in our collection: HEETS Yellow Green.

Discover the new HEETS variety with an intense citrus aroma.

How heated tobacco devices work

In this article you can find out how tobacco heaters work and what the switch to IQOS entails.

Do E-Cigarettes contain tobacco?

Here you will find out whether e-cigarettes use tobacco and what other alternatives to cigarette there are.

E-Liquid and HEETS Tobacco Sticks

Read more about the main differences between HEETS Tabacksticks and E-Liquids.

Where can you find heated tobacco?

Learn more about where tobacco heaters and HEETS tobacco sticks are available.

Why IQOS heated tobacco is an alternative for adult smokers

IQOS heated tobacco is a smoking alternative among adult smokers because it incorporates tobacco without smoke, ash...

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This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.