Welcome to a cigarette smoke-free world.
Important notice: IQOS is not risk-free.
Unlike cigarettes, IQOS doesn't burn tobacco but heats it. That’s why there is no cigarette smoke and less lingering smell on clothes, hair and hands than from cigarettes.
Heated tobacco devices use carefully selected and processed tobacco to ensure real tobacco taste.
Heated tobacco devices use carefully selected and processed tobacco to ensure real tobacco taste.
Welcome to a cigarette smoke-free world.
Important notice: IQOS is not risk-free.
Unlike cigarettes, IQOS doesn't burn tobacco but heats it. That’s why there is no cigarette smoke and less lingering smell on clothes, hair and hands than from cigarettes.
Heated tobacco devices use carefully selected and processed tobacco to ensure real tobacco taste.
Heated tobacco devices use carefully selected and processed tobacco to ensure real tobacco taste.
Important notice: This does not necessarily equate to a 95% reduction in risk. IQOS is not risk-free. *"95% less" represents the average reductions in the levels of a range of harmful chemicals from IQOS (9 so-called "priority toxicants“ identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.
Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.
*Source: PMI financials or estimates, IQOS user panels and PMI Market Research
Heated tobacco
Would you like to know more about IQOS heat-not-burn technology?
Shop heating devices
