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Welcome to the world of IQOS.
Tobacco. Heated, not burned. No cigarette smoke smell.
No fire, no ash.
IQOS is an alternative to cigarettes and a completely new way to enjoy tobacco.
Important notice: IQOS is not risk-free.
IQOS is
one of a kind.
The different way
to enjoy tobacco.
to enjoy tobacco.
IQOS emits 95% fewer harmful chemicals compared to cigarettes.*
Important notice: This does not necessarily equate to a 95% reduction in risk. IQOS is not risk-free. *"95% less" represents the average reductions in the levels of a range of harmful chemicals from IQOS (9 so-called "priority toxicants“ identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.
Unlike cigarettes, IQOS has no lit end and less negative impact on indoor air quality.*
Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI financials or estimates, IQOS user panels and PMI Market Research
11.2 million* adult smokers have already switched to IQOS.
*Estimate as of June 30, 2020, based on the following PMI methodology: for markets where IQOS is the only heated tobacco products, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.
We’ll help you make the switch.
Buy IQOS online.
Order your IQOS model and HEETS tobacco sticks easily and swiftly via our online shop - with no shipping costs for you.
Try before you buy.
Try IQOS for 30 days in the comfort of your own home and then decide whether you want to keep your device.
Here for you. From day one.
IQOS Support delivers great support for every situation, right from the start.
Personal service
Contact IQOS Care for support on all aspects of IQOS. No one has to switch alone.
IQOS Care Plus
Our free service package with additional benefits, such as worldwide warranty coverage and full protection.
First steps
All the important info regarding use and cleaning - in an easy-to-follow format.
Here for you. From day one.
IQOS Support delivers great support for every situation, right from the start.
Personal service
Contact IQOS Care for support on all aspects of IQOS. No one has to switch alone.
IQOS Care Plus
Our free service package with additional benefits, such as worldwide warranty coverage and full protection.
First steps
All the important info regarding use and cleaning - in an easy-to-follow format.