Welcome to theworld of IQOS.
Tobacco. Heated, not burned.
No fire, no ash.
IQOS is an alternative to cigarettes anda completely new way to enjoy tobacco.
Important notice: IQOS is not risk-free.
one of a kind.
IQOS tobacco heaters use carefully selected and processed tobacco. For real tobacco enjoyment, without the smell of cigarette smoke and with less odour on clothes, hair and hands.
to enjoy tobacco.
IQOS emits 95% fewer harmful chemicals compared to cigarettes.*
Important notice: This does not necessarily equate to a 95% reduction in risk. IQOS is not risk-free. *"95% less" represents the average reductions in the levels of a range of harmful chemicals from IQOS (9 so-called "priority toxicants“ identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.
Unlike cigarettes, IQOS has no lit end and less negative impact on indoor air quality.*
Important notice: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guideline.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI financials or estimates, IQOS user panels and PMI Market Research
11.2 million* adult smokers havealready switched to IQOS.
We’ll help you make the switch.
Buy IQOS online.
Order your IQOS model and HEETS tobacco sticks easily and swiftly via our online shop - with no shipping costs for you.
Try before you buy.
Try IQOS for 30 days in the comfort of your own home and then decide whether you want to keep your device.