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Decision assistance regarding e-cigarettes

The differences when it comes to e-cigarettes vs. cigarettes are greater than the similar-sounding terms might lead one to suspect. It starts with the fact that, contrary to cigarettes, “smoking” is not what happens in e-cigarettes: After all, they produce vapor and not smoke.

The structure of an e-cigarette

Disassembled e-cigarette

In order to produce vapor that can be inhaled, there are four basic components necessary to any e-cigarette:

  • A tank or cartridge for the liquid: This is where the liquid used to generate e-cigarette vapor is held.
  • A vaporizing unit: This comprises a vaporizing head with a heat spiral to vaporize the liquid.
  • Battery: The battery (usually rechargeable) is the source of energy for the vaporizing unit and heats a spiral located there.
  • Mouthpiece: The mouthpiece can be used to inhale the vapor generated.

E-cigarettes have continually advanced over the past years. While they were often heavy and unwieldy in the early days, the new models are extremely light, comfortable to hold, and easy to use.

Disassembled e-cigarette

E-cigarettes vs. cigarettes: What are the differences?

Cigarettes and e-cigarettes represent two distinctive principles: With cigarettes, tobacco is burned and the resulting smoke is inhaled. With e-cigarettes, a liquid is turned into vapor and then consumed. Accordingly, a comparison between cigarettes and e-cigarettes yields further differences:

  • E-cigarettes do not utilize a combustion process (like cigarettes do), but rather a heating process.
  • The vapor from e-cigarettes contains lower toxin levels than the smoke from cigarettes.1
  • The vapor from e-cigarettes dissipates faster and is less perceivable in the air.
  • E-cigarettes emit less odor that is unpleasant to other people than normal cigarettes do.

E-cigarette advantages

More and more users are coming to appreciate the advantages of e-cigarettes. When comparing the advantages and disadvantages of e-cigarettes, the pros of this new technology outweigh the cons: easy to use, no stubborn odor, significantly lower levels of toxins in the vapor, and much more. In contrast, however, normal cigarettes offer genuine tobacco flavor.

Single cigarette


Two e-cigarettes


  • Tobacco is burned
  • Several thousand chemical substances that are created and released during combustion
  • Combustion process with ash
  • Persistent smoke
  • Real tobacco flavor
  • Liquids are vaporized
  • Lower concentrations of
    harmful substances in the vapor2
  • Vaporization principle with no ash
  • Dissipating vapor
  • Available in a variety of flavors

Why are e-cigarettes so popular?

Various e-cigarettes

The principle of e-cigarettes has been gaining an ever larger following in recent years. That’s because when you compare cigarettes and e-cigarettes, it becomes clear how e-cigarettes have many advantages over normal cigarettes. Vapor instead of smoke, fewer toxins, and less smell. Moreover, e-cigarettes have become technically sophisticated, easy to use, and are commercially available everywhere.

However, e-cigarettes aren’t the right alternative for every smoker. The liquids often feature strong flavors, which can be off-putting to many people. Contrary to normal e-cigarettes with liquids, IQOS heats genuine tobacco - for a new, authentic tobacco flavor. IQOS is the other way to enjoy tobacco. That is why many people find IQOS to be a better alternative.


Various e-cigarettes

Are e-cigarettes harmful?

E-cigarette on chemical equation

E-cigarettes are still rather young as a technology. Accordingly, it has not yet been possible to clarify how harmful they are. However, scientists deem it to be evident that burning tobacco produces significantly more toxins in higher volumes than vaporizing liquids does.

More on the subject of toxins

E-cigarette on chemical equation
IQOS 3 Kit white
IQOS 3 Kit white

Are e-cigarettes available that are similar to normal cigarettes?

Normal e-cigarettes use liquids to produce a vapor. Therefore, e-cigarettes are fundamentally different than normal cigarettes.

In contrast to e-cigarettes, IQOS does not vaporize any liquids, but rather heats genuine tobacco. This makes many of the advantages of normal e-cigarettes available while additionally experiencing a new, authentic flavor of genuine tobacco.


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