FORGOT PASSWORD?


Continue with login
OR

NEW COLOR.
NEW LOOK.

Discover the new IQOS 3 DUO
Limited Edition Lucid Teal

BUY NOW

Switch to IQOS
and save 20 Euro.

Discover tobacco enjoyment without fire, without ash,
and without the odor of cigarette smoke.

Discover now

Try IQOS
at home.

Start your free trial month now
and save €9.*

Try IQOS for free

Our Alternative for
genuine tobacco flavor.

Discover our IQOS tobacco heating system.

Discover IQOS

Explore new
flavors.

Only for a short time:
Discover our two new HEETS varieties.

DISCOVER NOW

Tobacco enjoyment as it should be.

There are many reasons why the IQOS tobacco heating system is convincing more and more smokers. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

DISCOVER BENEFITS

Close up of IQOS 3 DUO device and HEETS IQOS 3 DUO cigarette alternative

Science and innovation

IQOS 3 DUO Warm White

Philip Morris International developed IQOS as an innovative alternative to smoking.The patented HeatControl™ technology heats the tobacco instead of burning it like a conventional cigarette -without any fire, ash or cigarette smoke smell.
IQOS is therefore neither an e-cigarette nor a normal cigarette, but belongs to the category of tobacco heating systems.

Learn more about IQOS

IQOS 3 Multi device IQOS 3 DUO device

Better just got better.

IQOS 3 DUO device in red
IQOS 3 DUO device in red

IQOS DUO Logo

Two HEETS with no wait time and the shortest charging time to date for the holder. Now available in a fresh new color.

LEARN MORE

IQOS and science

Without research work, the development of the tobacco heater IQOS would not have been possible. Many studies suggest that switching to IQOS means less risk than continuing to smoke conventional cigarettes. With long-term studies, we continue to explore the effects of consuming IQOS. Now and in the future.

LEARN MORE

Our IQOS family

IQOS 3 DUO device in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

COMPARE

IQOS 3 Multi product and logo

Here is our IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge. It's as easy as it gets.

Compare

IQOS 2.4Plus product and logo

Classic, intuitive and user-friendly. This device is perfect for all your tobacco moments.

COMPARE

Compare

Every element counts

Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. IQOS HeatControl™ Technology heats tobacco up to 350°C, instead of burning it like cigarettes, giving you the true taste of real tobacco.

GET THE FACTS ABOUT IQOS

Make it yours

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS EXPERIENCE

IQOS HEETS Sortiment

HEETS

Lets find your flavour. Introducing HEETS™,
the new way to enjoy tobacco.

DISCOVER MORE

Our vision

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

LEARN MORE

Product added to cart

Your cart is empty

Find the IQOS that suits you best.

Compare models

  • English

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.

CONFIRM

Sorry!
This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our new products and we need your age to make sure that you are an adult in Germany who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the "Important Information" page of this website for further risk information.