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Each IQOS 3 comes
with a hidden prize.
Each IQOS 3
comes with a
hidden prize.
Purchase an IQOS 3 or IQOS 3 Multi and discover thousands of prizes.
Purchase an IQOS 3 or IQOS 3 Multi and discover thousands of prizes.
BUY NOW Learn more
new iqos 3
HEETS made for IQOS
NEW: TURQUOISE LABEL
AVAILABLE NOW.

HEETS Turqouise Label deliver a refined and stimulating
tobacco experience with a subtle menthol note.

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Menthol Heets Package
HEETS made for IQOS Menthol Heets Package
NEW:
TURQUOISE LABEL
AVAILABLE NOW.

Real tobacco with a
menthol and fine
aroma note.

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The new

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Science and innovation

At Philip Morris International, we were inspired to develop an alternative to traditional smoking.

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with no cigarette smoke smell, no ash and no fire.

The all new IQOS 3

Our new IQOS has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System - redefined protection and reliability for your IQOS.

Discover IQOS 3

We would also like to introduce our new IQOS 3 Multi. The wait is over. Allowing for 10 back-to-back experiences without needing to charge.

Discover IQOS 3 MULTI

Discover IQOS

IQOS has real tobacco, free from fire and ash and delivers cigarette-like satisfaction without the cigarette like smell. IQOS is a better alternative than continuing to smoke cigarettes.

DISCOVER IQOS

Our product family

Find the IQOS that fits best to you.

new IQOS     3

The new IQOS is tougher and charges faster. Contemporary design, improved functionality, wide range of customization options. The best version of IQOS.

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new IQOS 3 MULTI

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction without needing to recharge in between tobacco sticks.

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new IQOS     3

Classic, intuitive and user-friendly, this device is perfect for all occasions.

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Every element counts

Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. IQOS HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.

GET THE FACTS ABOUT IQOS

Make it yours

Customize your IQOS to match your style. Dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS

HEETS

Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.

DISCOVER MORE

Our Vision

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to new alternatives.

LEARN MORE ON PMI.COM

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