Tobacco enjoyment as it should be.
There are many reasons why the IQOS tobacco heating system is convincing more and more smokers. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
Science and innovation
Philip Morris International developed IQOS as an innovative alternative to smoking.The patented HeatControl™ technology heats the tobacco instead of burning it like a conventional cigarette -without any fire, ash or cigarette smoke smell.
IQOS is therefore neither an e-cigarette nor a normal cigarette, but belongs to the category of tobacco heating systems.
Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.
Our IQOS family
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
Here is our IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge. It's as easy as it gets.
Classic, intuitive and user-friendly. This device is perfect for all your tobacco moments.
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. IQOS HeatControl™ Technology heats tobacco up to 350°C, instead of burning it like cigarettes, giving you the true taste of real tobacco.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Lets find your flavour. Introducing HEETS™,
the new way to enjoy tobacco.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.