Science and innovation
At Philip Morris International, we were inspired to develop an alternative to traditional smoking.
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with no cigarette smoke smell, no ash and no fire.
The all new IQOS 3
Our new IQOS has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System - redefined protection and reliability for your IQOS.Discover IQOS 3
We would also like to introduce our new IQOS 3 Multi. The wait is over. Allowing for 10 back-to-back experiences without needing to charge.Discover IQOS 3 MULTI
IQOS has real tobacco, free from fire and ash and delivers cigarette-like satisfaction without the cigarette like smell. IQOS is a better alternative than continuing to smoke cigarettes.
Our product family
Find the IQOS that fits best to you.
The new IQOS is tougher and charges faster. Contemporary design, improved functionality, wide range of customization options. The best version of IQOS.
Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction without needing to recharge in between tobacco sticks.
Classic, intuitive and user-friendly, this device is perfect for all occasions.
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. IQOS HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.
Make it yours
Customize your IQOS to match your style. Dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to new alternatives.