No smell of cigarette smoke.
95% fewer harmful chemicals.
Compared to cigarettes.*
Because the tobacco is heated and not burned.
* Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.
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11.2 million* adult smokers have already switched to IQOS.
* Estimate as of June 30, 2020, based on the following PMI methodology: For markets where IQOS is the only heated tobacco product, daily individual consumption of PMI heated tobacco units represents the totality of their daily tobacco consumption in the past seven days.
Enjoy real tobacco in a new way.
The finest tobacco leaves are processed into small sticks for HEETS tobacco sticks. Discover the variety of flavor that HEETS have to offer.