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Only for a short time.

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and save 20 Euros

Order now free of shipping costs our best tobacco heating system for only € 79.

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at home.

Start your free trial month until the
7th of June and save up to € 20.*

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Take care,
we care.

How to find HEETS, get in touch and more.

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Our Alternative for
genuine tobacco flavor.

Discover our IQOS tobacco heating system.

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Open for
new flavors.

Order HEETS Mixed Selection now with no shipping costs
and get to know all variants.

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Tobacco enjoyment as it should be.

There are many reasons why the IQOS tobacco heating system is convincing more and more smokers. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

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Close up of IQOS 3 DUO device and HEETS IQOS 3 DUO cigarette alternative

Science and innovation

IQOS 3 DUO device

Philip Morris International developed IQOS as an innovative alternative to smoking.The patented HeatControl™ technology heats the tobacco instead of burning it like a conventional cigarette -without any fire, ash or cigarette smoke smell.
IQOS is therefore neither an e-cigarette nor a normal cigarette, but belongs to the category of tobacco heating systems.

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IQOS 3 Multi device IQOS 3 DUO device

Better just got better.

IQOS 3 DUO device in copper
IQOS 3 DUO device in copper

IQOS 3 DUO Logo

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.

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IQOS and science

Without research work, the development of the tobacco heater IQOS would not have been possible. Many studies suggest that switching to IQOS means less risk than continuing to smoke conventional cigarettes. With long-term studies, we continue to explore the effects of consuming IQOS. Now and in the future.

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Our IQOS family

IQOS 3 DUO device in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 Multi product and logo

Here is our IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge. It's as easy as it gets.

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IQOS 2.4Plus product and logo

Classic, intuitive and user-friendly. This device is perfect for all your tobacco moments.

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Every element counts

Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. IQOS HeatControl™ Technology heats tobacco up to 350°C, instead of burning it like cigarettes, giving you the true taste of real tobacco.

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Make it yours

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS EXPERIENCE

IQOS HEETS Sortiment

HEETS

Lets find your flavour. Introducing HEETS™,
the new way to enjoy tobacco.

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Our vision

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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Welcome to IQOS.
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